Careers

Paid Media Coordinator 

Our team is seeking a highly driven Paid Media Coordinator with 1–2 years of experience to join our dynamic marketing team. In this role, you'll play a key part in executing paid media campaigns across platforms TikTok, Pinterest, and Meta. Additionally, you'll have the opportunity to broaden your skill set by exploring media buying on platforms like Google Ads and Amazon Ads. You will report to our Associate Director of Media Strategy and assist in executing paid media campaigns. Your responsibilities will cover all aspects of campaign execution, including implementation, monitoring, optimization, analysis, and reporting. The ideal candidate will have a solid understanding of KPIs in paid digital marketing, hands-on experience managing paid media campaigns, a passion for data-driven A/B testing, and a strong interest in skincare.

Responsibilities:

• Actively support and implement paid media campaigns, including ad uploads, campaign optimizations, audience ideation, etc.
• Analyze and report on performance data, providing insights, interpretations, and action plans for optimization.
• Stay updated on best practices in paid media, including betas, ad network updates, and innovation opportunities.
• Write ad copy and provide creative guidance to the Marketing Design team.
• Collaborate with the broader digital marketing and design teams to align paid digital marketing initiatives across customer touchpoints.

Requirements:

• 1–2 years of experience planning, buying, and optimizing cross-platform paid media ads within native platforms. Agency experience is a plus.
• Experience creating, optimizing, and placing campaigns within the TikTok UI. Experience with Spark Ads and TikTok Shops is a MUST.
• Familiarity with and passion for skincare, SPF, and beauty trends on social platforms.
• Strong understanding of paid media KPIs, including ROAS, CAC, CPC, CPA, and CPM.
• Excellent organizational skills, with the ability to manage campaign deliverables and ensure creative assets, audiences, and other campaign inputs stay on schedule.
• Experience in writing ad copy and evaluating creative performance reports.
• Demonstrates a test-and-learn approach to marketing, with the ability to assess new opportunities (audiences, creative, or inventory) and make data-driven decisions that drive measurable performance improvements.
• Strong communicator with a positive, can-do attitude and a willingness to pitch in where needed.
• Proficiency in handling CRM audience ideation and uploading data into various platforms to scale 1st-party data initiatives.
• Intermediate proficiency in Microsoft Excel (e.g., Pivot Tables) and familiarity with Google Slides, Sheets, and Docs.
• Ability to manage multiple tasks in a fast-paced environment and meet tight deadlines.
• Strong verbal and written communication skills.
• Detail-oriented and organized.
• Experience with the attribution platform Triple Whale is a plus.