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Can Your Selfie Cause Skin Damage?

Posted March 28, 2018

Most of us spend more than 10 hours per day in front of screens. That may sound like a lot of time, but when you factor in your desk job in front of the computer, Netflix watching and Instagram scrolling before bed, the 10 hours adds up very quickly! All of this screen time can wreak major havoc on your skin. Lucky for you we created the solution with our new Sunforgettable® Total Protection™ Brush-on Shield SPF 50. Powered by our new proprietary EnviroScreen™ Technology, our all-powerful, all-mineral brush offers total protection from blue (HEV) light, as well as UVA/UVB, pollution and infrared radiation. It isn’t just the sun that’s causing those fine lines, wrinkles and age spots. Exposure to all environmental aggressors contributes to skin damage!

How Do We Protect Against Blue Light?

We’ve reformulated our bestselling Sunforgettable brush to include our new proprietary EnviroScreen Technology – an exclusive blend of specialty ingredients and patented active ingredients that create a barrier, preventing free radical formulation and oxidative stress. Together, these work synergistically to protect from skin damage. Iron Oxides are micronized pigments that are most commonly used as cosmetics colorants, but you may not be aware that they—in conjunction with other ingredients in our formula—also help protect skin from damage and photoaging caused by blue (HEV) light. Our EnviroScreen Technology protects against 93% of blue light in our Sunforgettable® Total Protection™ Brush-on Shield SPF 50.

How Do We Protect Against Pollution?

If you drive a car, take public transportation or simply live in an urban area, you’re experiencing the damaging effects of pollution. Pollution can break down collagen, cause dehydration and a loss of elasticity and firmness, and ultimately contributes to hyperpigmentation, dark spots and wrinkles. Part of our EnviroScreen Technology, Vitachelox®* is a powerful trio of antioxidants including green tea, grape seed and oak wood extracts, which— along with Zinc Oxide and Titanium Dioxide—helps protect skin from pollution-generated free radicals. EnviroScreen Technology provides a 47% boost in free radical protection from UV and pollution exposure.

The Brush You Already Know and Love

Just like the original, this brush provides broad spectrum SPF 50/PA ++++ protection from UVB/UVA rays and uses 100% chemical-free active ingredients—made with Zinc Oxide and Titanium Dioxide. It comes in a convenient, easy-to-apply portable brush that can be applied alone or right on top of your makeup for instant oil control and skin perfecting. We offer a range of four shades, including fair, medium, tan and deep to cover all skin tones.

More than just sunscreen, EnviroScreen is your daily defense against the environmental aggressors that are damaging your skin.

*Vitachelox® is a registered trademark of INDENA SPA